Today, we raise a glass to more than just a spirit – we celebrate a category that’s evolving, exciting, and showing no signs of slowing down.
Tequila has moved well beyond its party reputation, finding favour with discerning drinkers and everyday sippers alike. From the legacy and global strength of Jose Cuervo to the bold craft of Maestro Dobel, and the smooth refinement of 1800 Tequila, our portfolio covers every taste, price point and occasion.
As interest in premium and ultra-premium tequila continues to surge, there’s never been a better time to invest in brands that deliver authenticity, versatility, and real back bar presence. Whether it’s a hero cocktail or a premium sipping serve, the right tequila does more than just pour – it performs.
Let’s keep building the tequila category — one pour, one conversation, one bar at a time.
Happy World Tequila Day.
For more on ranging our World of Tequila brands, get in touch with your Proximo Sales Representative or email info@proximospirits.com.