As hospitality groups grow, the challenge is no longer just filling seats – it’s connecting customers with the wider portfolio. Love Tilly Group has taken that approach online, launching a new platform that brings its 11 Sydney venues together under one digital home while preserving the individual identities that made each venue successful in the first place.
Developed by digital product studio Nightjar, the new platform consolidates the group’s collection of restaurants, wine bars and bakeries, including Love Tilly Devine, Dear Sainte Éloise, Ragazzi, Palazzo Salato, Letra House, four Fabbrica pasta bars and two Fabbrica Bread Shop bakeries.
Until now, each venue operated its own website, making it “difficult for guests to discover other venues within the group” and creating additional complexity behind the scenes. The new platform places the Love Tilly Group brand at the centre while allowing each venue to maintain its own voice, aesthetic and booking experience.
Designed with future growth in mind, the platform allows new venues to be added as the group expands and creates opportunities for group-wide marketing initiatives, customer loyalty programs, and cross-venue promotions.
Love Tilly Group co-founder Matt Swieboda said the business had reached a point where its digital presence no longer reflected the scale of its operations.
“Since 2010, we’ve been creating venues that each have their own personality, their own menus, teams and regulars,” he said.
“As we’ve grown, we found our digital presence had become difficult to navigate, and it was time to bring everything together under one Love Tilly Group platform. We’d like guests to easily find information about their favourite bar or restaurant, while also discovering somewhere new,” said Swieboda.
Nightjar Chief Product Officer Ahmed Meer said the project was designed to strengthen connections between guests and the broader Love Tilly portfolio.
“The challenge with a collection like Love Tilly Group is that the venues aren’t just brands – they’re places with history, personality and genuine followings,” he said.
“Our job was to build a platform that earns the trust of those existing communities while opening a door to the wider group.”