This spring, bartenders across Australia have been experiencing Jim Beam Black like never before through the Sensory Sessions: Unlock the Secrets of Seven. These intimate, hands-on events dig deep into whisky — from rare warehouse samples to the science of aroma — and show how atmosphere (lighting, sound) shapes the guest experience.
Led by Jim Beam Brand Ambassador Alice Newport and supported by a roll call of Australia’s best bar minds, the sessions are designed for trade professionals who want more than a tasting: they want tools, stories, and inspiration they can bring straight back to service.
What to expect:
- Rare warehouse samples never before opened in Australia.
- A guided exploration of tasting science, aroma & flavour development.
- Practical takeaways on how venue design (lighting, sound) elevates the guest experience.
- A deep-dive into the new Jim Beam Black 7-Year-Old — why seven years matters, and how patience shapes flavour.
National schedule (places limited):
- Melbourne — SOLD OUT | Join the waitlist here to be notified if spots open up. Wednesday 29 October | 1–3pm. Le Club at Maison Bâtard, 23 Bourke St, Melbourne.
Special Guest: Rob Libecans (Bar Owner).
- Perth | Wednesday 3 November | 1–3pm. Varnish on King, 75 King St, Perth.
Special Guest: James Gentile (Director of Bars KHG & WA Suntory Cup Omoroi Winner 2025).
- Brisbane | Tuesday 18 November | 1–3pm. Dr Gimlette, 109 Edward St, Brisbane City.
Special Guest: Jacob Cohen (GM, Green Point Hospitality & QLD Suntory Cup Omoroi Winner 2025).
These gatherings are exactly what Club Suntory stands for: education that’s practical, connections that matter, and growth fuelled by shared passion. Whether you’re refining tasting notes, redesigning your guest experience, or hunting inspiration for a new menu, these sessions give you the chemistry and the stories to make it happen.
Seats are strictly limited — don’t miss your city.
Secure your spot and RSVP here.
Be Part of the Legacy.
Join Club Suntory. club.suntory.com