Suntory Global Spirits, a world leader in premium spirits, is reaffirming its commitment to the hospitality industry with the launch of Club Suntory – offering bar professionals access to industry-leading programs, resources and content, designed to support every aspect of their career.
Replacing its training program, The Blend, Club Suntory will foster a spirit of camaraderie, craftsmanship and continuous learning. Former and aspiring advocates are invited to sign-up for free at club.suntory.com to be part of a vibrant, inclusive community where talent thrives and ideas flourish.
Club Suntory will provide bar professionals at every level with the knowledge, techniques, and inspiration they need to excel in their craft, connecting individuals who share a commitment to enhancing the bar industry and raising its standards.
“Club Suntory is more than just a training program; it’s a movement to empower and inspire bar professionals from all backgrounds,” said John Galiatsatos, Group Advocacy Manager – Suntory Global Spirits.
“From discovering new drink strategies, reimagining the classics, or building awareness of our iconic distilleries, we will ensure that our community is equipped with the knowledge and tools to elevate their craft.
“We believe that by investing in the skills and knowledge of the industry, we can collectively elevate the experience – for professionals and patrons alike.”
Originating in the 1980s, Club Suntory was the cornerstone of the bartending community until 2015, and helped drive the careers of industry leaders like Tim Philips-Johansson, Jessica Arnott, Gorge Camorra and Simon McGoram.
Alongside the launch of Club Suntory, Suntory Global Spirits has expanded its Advocacy Team, with National and State Brand Ambassadors across every Australian State and Territory, representing iconic brands from the House of Suntory portfolio (including Japanese whiskies Hibiki and Toki, Roku gin and Haku vodka), James B. Beam Distilling Co., Maker’s Mark, Canadian Club and Laphroaig.
Get a taste of what’s coming:
Be part of the legacy. Visit and join Club Suntory, and follow @clubsuntoryoceania to learn more. Sign up to receive updates on events, industry insights, and initiatives designed to inspire and empower our community.