MUCHO group has just appointed Daisy Tulley as Group CEO, officially stepping into the top role overseeing the operator behind venues including Cantina OK!, Tio’s Cerveceria, The Cliff Dive, Bar Bridge, Bar Herbs, Centro 86 and Bar Planet.
Tulley’s appointment marks the next chapter for the independent group, which has several new projects currently in development. While the title is new, Tulley has been part of MUCHO’s growth for more than a decade, first joining The Cliff Dive during its redevelopment phase.
Initially working across marketing, branding, and creative direction, Tulley helped reshape the once-struggling venue into one of Sydney’s longstanding nightlife spots, later moving into the role of Group General Manager before taking on the CEO position.
Before hospitality, Tulley spent years touring internationally as a musician with her band Bridezilla, performing alongside acts including Florence and the Machine, Coldplay, and Nick Cave. Raised in an Australian Army family and moving internationally throughout her childhood, she said those experiences shaped the way she approaches culture, creativity, and leadership.
“At the heart of everything we do is a desire to bring more joy to Sydney,” Tulley said. “I’m incredibly proud of what we’ve built at MUCHO so far, and excited to continue evolving alongside our teams, guests, and communities. We want to keep creating venues that feel welcoming, inclusive, and deeply connected to Sydney’s cultural fabric, and as we continue to grow, that people-first approach remains at the centre of everything we do.”
Tulley is known internally for a leadership style centred around staff development, feedback-led systems and building venue experiences shaped by both teams and guests.
Under her leadership, MUCHO said it will continue focusing on venues designed to feel culturally connected, community-driven and responsive to Sydney’s evolving hospitality scene, as the group prepares for further expansion.