Tag: blended whisky

Blended whisky put to the test

Poor old blended whisky. In this brave new world of boozing, where ballsy ryes proclaim their 95% rye mash bill, of high proof spirits and super-hopped IPA’s, spirits like blended whisky can get a little lost in the noise. It’s not that the spirits aren’t well made — on the contrary, really, because the art of blending and creating a consistent product year in and year out is one of the toughest gigs in the business.

The birth of the big brands

Give a man a fish, and he will eat for one day; but teach him to fish, and sell that fish on and he’ll start making some money. Should he flake the fish up, adulterate it with something of a fish-like texture and then sell it on, he’ll make loads more.