Chambord’s New Bling

This new product was featured in Bartender Magazine’s November issue.

Chambord, the iconic black raspberry liqueur that has been a stalwart on the back bar shelf is set to show of its new ‘Blinging’ look with a newly released contemporary design. The change in packaging is the first to occur in nearly 30 years and marries together the brands heritage and contemporary evolution. “As an iconic French liqueur, Chambord has a rich history with fine ingredients, a hand-crafted process and a majestic chateau it calls home,” said Kate Mansour, Chambord brand manager.

“The evolution of the Chambord brand has led to a more contemporary bottle design for Chambord Liqueur representing a modern expansion for Chambord. The driving force behind the design was to ensure the bottle appeals to contemporary Chambord


consumers,” explained Mansour. Chambord is an infusion of the worlds finest raspberries, blackberries and the exotic flavours of black raspberries, black current, Cognac and Madagascar vanilla and according to legend was inspired by a liqueur produced for King Louis XIV during a visit to Chateau Chambord in the 17th century.

Contact: Brown Forman on 1300 656 593

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