Your shot at glory—and a trip to Sydney Bar Week & Tales of the Cocktail in NOLA
Bartenders, this is your moment. Rooster Rojo is lighting up the backbar with a national cocktail comp that’s unapologetically bold—just like you. In partnership with Paramount Liquor, we’re calling on the country’s finest to shake and stir across SA, VIC, NSW & QLD.
HERE’S HOW IT WORKS:
ROUND 1 – ENTER ONLINE
Create a signature Rooster Rojo serve
- List it on your venue’s menu
- Post to Instagram using #roosterrumble2025
- Tag @rooster.rojo + @call_my_bartender
(Must be a public account & venue IG)
ROUND 2 – LIVE STATE FINALS
- Throw down at epic comps in August & September
- State winners fly to Sydney Bar Week 2025 for the national showdown
ROUND 3 – THE RUMBLE FOR THE TITLE
- State finalists go head-to-head in a sales battle
- The top-selling serve takes out the national crown—and wins a trip to Tales of the Cocktail in New Orleans
Contact Amber Beverages for more details –
- NSW: Blake Head 0497 200 747 Blake.Head@amberbev.com
- VIC/TAS: Kylie Ryan 0477 555 207 kylie.ryan@amberbev.com
- QLD: Tony Ivastchenko 0499 098 011 Tony.Ivastchenko@amberbev.com
- WA/SA/NT: Steve Lambetsos 0497 200 070 steve.lambetsos@amberbev.com
T&Cs apply. Contact your ABA rep for details.