Globally Beam Suntory invites an army of passionate Bourbon advocates to join our revolution; giving Bourbon its rightful place behind the bar.
This is the first time a Jim Beam engagement program is to be launched, with the aim to excite, recruit and reward bartenders within their individual markets, empowering them with knowledge of the Bourbon category and igniting their passion for Jim Beam.
Becoming a member is simple, sign up to the program at www.bartenders4bourbon.com. The program encourages members to engage within the global online platform –sharing ideas and engaging in discussions around Bourbon. They will be rewarded for their participation and engagement with limited edition and bespoke items from the Distillery; including the opportunity to personalise your individual piece of Jim Beam history – your very own barrel of bourbon.
Exploding into market in 2016, The Blend and The Exchange collaboratively will execute Bourbon masterclasses, hosted by mentors from across the Globe, and events to generate a fraternity of enthusiastic Bourbon aficionados.
