Spirits Platform is the new distributor for the Cinzano Vermouth range in Australia. It follows Caffo Group acquiring the brand from Campari Group for 100 million euro earlier this year.
Campari had been distributing the label since it acquired it in 1999. Cinzano was founded in 1757 in Turin and its range includes Cinzano Rosso, Bianco and Extra Dry.
Spirits Platform CEO, Ian Atherton, said it was another step in strengthening the company’s aperitivo and vermouth offering in Australia.
“This is a globally renowned brand with deep heritage and authenticity, perfectly complementing our existing premium aperitivo range.
“Cinzano embodies the Italian spirit of celebration and discovery, and we look forward to building on its strong equity with new energy, trade partnerships and consumer engagement in Australia,” Atherton said.
Caffo 1915 was founded in 1915 in Calabria by master distiller Giuseppe Caffo. Today, the fourth-generation family business is known for its craftsmanship, authenticity and Italian excellence.
The group unites some of Italy’s most heritage brands, including Vecchio Amaro del Capo, Borsci S. Marzano, Petrus Boonekamp and now Cinzano, under one roof.
Caffo 1915 Export Area sales director, Gabriele Langella, said, “We’re proud to bring Cinzano into the Caffo family – a brand that represents the same Italian heritage, craftsmanship and convivial spirit that define our own.
“Partnering with Spirits Platform allows us to strengthen Cinzano’s legacy in Australia and share our passion for authentic Italian aperitivo culture with a new generation of consumers.”
The transition is now in place, with Spirits Platform taking full responsibility for sales, marketing and distribution. All trade partners have been notified, with both companies working closely to ensure a smooth handover.