From August this year, Spirits Platform will be LARK Distilling Co’s exclusive distributor for the Australian market, signalling the next exciting growth phase for LARK Single Malt & Blended Whisky and FORTY SPOTTED Gin.
Spirits Platform is Australia’s leading Independent Spirits Distributor. Their diversified range of spirits and liqueurs, including the Remy Cointreau and Edrington brands, provides significant portfolio strength and overlap with LARK & FORTY SPOTTED’S target customer and consumer base. The long-term, strategic partnership will position LARK and FORTY SPOTTED as “core brands” and the only Australian brands in the Spirits Platform portfolio.
Spirits Platform is a market leader in Ultra-Premium and above Single Malt Whisky (+$100) in Australia, and the partnership enables LARK and FORTY SPOTTED to unlock increased domestic sales volume and revenues through strong brand-building capability and access to a significantly larger sales force. The opportunity is particularly prevalent within the wholesale and independent channels, where Spirits Platform has a sales force of twenty-eight, more than five times larger than Lark’s.
“[Lark] believe the investment into this partnership with Spirits Platform, and their experience in building luxury brands, aligns with our business goals, improves efficiencies and enables us to capitalise on new opportunities.” – LARK Distilling Co. CEO, Satya Sharma
LARK Distilling Co. CEO, Satya Sharma, comments, “We are delighted to announce that we have appointed Spirits Platform as our domestic Distribution Partner. Spirits Platform are Australia’s leading Independent Spirits Distributor, with an impressive and diversified portfolio covering a wide range of spirits and liqueurs. Importantly, they are the market leader in Ultra-Premium and above Single Malt Whisky in Australia and have a strong track record of building brands for long-term success in the Australian market.
“Strengthening our domestic leadership position throughout Australia remains a key strategic priority. We believe the investment into this partnership with Spirits Platform, and their experience in building luxury brands, aligns with our business goals, improves efficiencies and enables us to capitalise on new opportunities. An exciting new chapter for our brands, business and people.”
Founded by pioneers Bill and Lyn Lark in 1992, LARK Distilling Co. has been crafting world-class, award-winning Tasmanian Whisky for more than 30 years. From humble beginnings on a kitchen table, curiosity and courage bore Tasmania’s very first whisky distillery in 154 years, and since has established its role in the new world whisky category, as Australia’s No.1 Luxury Single Malt. Handcrafted from pure grain to glass and made of the unique island climate of Tasmania, LARK’s portfolio of Single Malt Whisky continues to be recognised for quality and innovation on a global stage.
“It has been our long-term vision at Spirits Platform to represent an iconic Australian brand with significant growth potential and a compelling reason for being. Lark and Forty Spotted complement our existing portfolio of premium international brands.” – Spirits Platform CEO, Ian Atherton
Spirits Platform CEO, Ian Atherton, added, “We are delighted that Lark has chosen Spirits Platform as their domestic Distributor Partner. It has been our long-term vision at SP to represent an iconic Australian brand with significant growth potential and a compelling reason for being. Lark and Forty Spotted complement our existing portfolio of premium international brands.
“As the leading independent spirits distributor in Australia, we are scaling up our business to achieve our 5-year vision of doubling revenue. We expect 50% of growth to come from continuing to build our existing brand portfolio and 50% to come from building new brands, including Lark. We are expanding our headcount by 17% to 81 this year to align with these growth plans, providing the opportunity to increase our coverage and service our customers more effectively and efficiently”.
For more information reach out to your Spirits Platform representative.