Spirits Platform, Australia’s independent distributor of premium spirits and liqueurs, is thrilled to announce the launch of its new website, spiritsplatform.com.au
“This redesign is an important part of our vision to create an environment where premium brands are given the focus and brand-building support required to succeed”, says Spirits Platform CEO Ian Atherton.
“This is about empowering our industry partners to maximise the advantages of the premium brands we offer.”
With the industry in mind, the new ‘mobile-first’ website has optimized for a mobile device, while also showcasing premium brands and their stories, related events and cocktail recipes for consumers.
“This redesign is an important part of our vision to create an environment where premium brands are given the focus and brand-building support required to succeed”, says Spirits Platform CEO Ian Atherton.
Each brand page provides history, production, and brand information along with detailed tasting notes.
A prominent feature of the new site is Spirits Academy, a program that supports and educates bartenders and retailers about the history, production and flavours of spirits and liqueurs, with a wide range of courses on offer.
“Our website was built with our customer in mind, providing a hub of resources, a place where they can get information, education and inspiration easily”, says Kathy Bouzios, Spirit Platform’s Digital Marketing Manager.
Bartender’s Corner offers in-depth articles on trending industry topics, including sustainability, premiumisation and behind-the-scenes interviews with Master Distillers.
For inspiration, an extensive list of cocktail recipes is designed for easy navigation on mobile devices, with advanced filtering that makes finding specific cocktails or recipes based on different type of spirits or liqueurs quick and easy. There is also a National Drinks Calendar for easy access to upcoming drink days.
Visit the new Spirits Platform website at spiritsplatform.com.au
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About Spirits Platform
Spirits Platform is one of Australia’s largest independent distributors with an exceptional portfolio of premium spirits and liqueurs from many of the world’s most storied brands.
Their mission is to be a trusted platform for building and growing premium spirits brands and our partners’ businesses through in-depth experience, empowerment, and continuous customer engagement.