Sydney Bar Week kicks off this weekend, and the schedule is jam-packed — there’s some…
For the seventh year in a row, Campari and Imbibe Magazine are partnering to celebrate Negroni Week. This charitable initiative puts the power of fundraising into the hands of bartenders, their bars and Negroni drinkers all around the world.
Therefore, Campari is rallying Australian bartenders to participate in a global Centenary Project: By June 30, put your own creative spin on the classic Negroni and submit your drink on Instagram using #N100recipes for a chance to have your masterpiece included in a compilation of the world’s best 100 Negroni twists.
Created in 1919 in Florence, 100 years have passed since the creation of one of the world’s most iconic cocktails: The Negroni.
To celebrate this milestone, Campari Australia is activating a fully integrated marketing programme that runs until July 2019.
“2019 will be an exciting year for the Campari Group as we refresh our Bartender Education and Advocacy platform and launch the CAMPARI ACADEMY,”says Campari Australia National Brand Ambassador & Advocacy Manager Daniele Pirotta.
From the 4th to the 10th of June, bars and restaurants across Australia are invited to participate in this event and donate a portion of their Negroni sales to a charity of their choice.
Tapping into the ever-growing contemporary classic cocktail phenomenon and the rising popularity of bitter flavours, Negroni Week 2017 is set to be better than ever.