Wider offering showcases three ranges that explore Jameson’s people and craft, heritage, taste and fearlessness with the original Jameson Irish Whiskey at the core
The restructure represents Jameson’s ambition to drive interest globally in Irish Whiskey, a trend that has been led by the brand in recent years. The new family of whiskeys is set to further impact this movement, highlighting Jameson’s wider offering and giving drinkers a meaningful exploration path into super premium whiskey. With a strength of storytelling throughout the range, the new portfolio is rooted in the interests of Jameson fans who are seeking to learn more about the people and craft, heritage, taste and ethos of fearlessness behind the brand.
Daniel Lundberg, Global Brand Director for Jameson, comments: “The restructure of the Jameson family is the most significant move in our brand’s recent history. This is an exceptionally exciting development that positions Jameson at the forefront of innovation and advance within the Irish Whiskey category. We finally get to unveil our new family globally and witness Irish Whiskey fans discovering new stories, flavours and experiences from Jameson.”
The Whiskey Makers Series
The Whiskey Makers Series is a new range comprised of three whiskeys that celebrate the people behind Jameson and their craft. Created collaboratively by Jameson Head Distiller, Brian Nation; Head Cooper, Ger Buckley; and Head Blender, Billy Leighton, the range gives Midleton’s craftspeople a unique opportunity to shine a light on their individual areas of expertise. The Whiskey Makers Series is set to deepen consumers’ understanding of Irish Whiskey production through the exploration of three key tools, after which the products are named: The Distiller’s Safe, The Cooper’s Croze and The Blender’s Dog.
All three of The Whiskey Makers Series are available in Australia from August 2016, RRP $109.99 (700mL bottle, 43% ABV)
The Heritage Whiskeys
The range of Heritage Whiskeys is a collection of super-premium Irish Whiskeys that bring to the fore over 200 years of remarkable stories and milestones from the brand’s rich history. Created to better highlight three world-renowned Irish Whiskeys – Jameson Black Barrel, Jameson Crested and Jameson Signature – each expression in the range tells a different story from Jameson’s past.
Jameson Black Barrel is available in Australia from September 2016, RRP $70.99 (700mL bottle, 40% ABV) Jameson Signature, a Travel Retail exclusive, is available from October 2016, RRP $69.00 (1L bottle, 40% ABV).
Jameson Crested is not yet available for sale in Australia.
The Deconstructed Series
The Deconstructed Series is a range of super-premium Irish Whiskeys that explores the key flavour notes of the original Jameson Irish Whiskey. Exclusive to Travel Retail, the expressions – Jameson Bold, Jameson Lively and Jameson Round – are named after three key taste characteristics found within the family’s core expression, amplifying each flavour trait to offer three new drinking experiences.
All three of The Deconstructed Series are available exclusively in Travel Retail from October 2016, RRP $59.00 (1L bottle, 40% ABV)
![The Whiskey Makers Series[1]](https://australianbartender.com.au/wp-content/uploads/2016/08/The-Whiskey-Makers-Series1.jpg)
Additional Product Information
The Distiller’s Safe celebrates the role of Jameson’s Head Distiller, Brian Nation, and is a true showcase of the original copper pot still distillate. A purist of whiskey making, Brian explores the influence of the copper on the new-make spirit, using a maturation process that skilfully preserves the qualities of the original distillate, allowing the flavours developed in the pot still to take centre stage.
The Cooper’s Croze showcases the role of Jameson’s Head Cooper, Ger Buckley, and explores the influence that maturation in casks has on whiskey. A fifth generation cooper, Ger has a deep relationship with wood and is tasked with selecting, repairing and maintaining Midleton’s diverse and treasured barrels.
The Blender’s Dog celebrates the role of Jameson Head Blender, Billy Leighton; a tribute to the fine art of blending. A master at matching whiskeys across ages and characters, Billy is tasked with uniting the crafts supplied by distiller and cooper to create harmonious, perfectly balanced whiskeys.
Jameson Black Barrel is a triple-distilled Irish whiskey that pays tribute to the cooper’s method of charring barrels for a second time. Charring is a traditional method for invigorating barrels, although today at Midleton double-charred barrels are used by choice rather than through necessity. The expression uses a blend of ‘small batch’ grain and traditional pot still Irish Whiskey, which is distilled just once a year at Midleton, and is matured in a combination of American oak, sherry casks and double charred bourbon barrels.
Jameson Signature, a travel retail exclusive, is a triple-distilled Irish Whiskey that bears the signature of John Jameson, a mark of quality that has appeared since the early days of the Bow Street Distillery, when all casks were signed off by John Jameson. The expression celebrates this tradition and the generations of meticulously transcribed distillers’ notebooks, a sign that attention to detail remains at the heart of Jameson.
Jameson Crested is a triple-distilled Irish Whiskey that celebrates the first drops of whiskey to be bottled, sealed and labelled at the Bow Street Distillery in Dublin, marking the moment in time (1963) when Jameson took full control of the whiskey making process, from grain to glass. Jameson Crested is not yet available for sale in Australia.