island2island and San Miguel form partnership


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The island2island Beverage Company has won a landmark, long-term contract to distribute international beer brand, San Miguel and plans to bring the popular and iconic brand back to Australian drinkers in a serious way.

The deal will see island2island distribute San Miguel’s flagship beer, Pale Pilsen with other San Miguel brands soon to follow.

Mr. Carlos Berba, managing director for San Miguel Beer International Ltd., during the signing in Manila expressed that “we are excited to be working with Les and the island2island team and look forward to the focus and attention they will provide in building the distribution base for San Miguel beer products in the more immediate term, and working with us in building the optimal business model for the long term. Australia is an important and developing market for us and we are confident our partnership will deliver the opportunity many Australian beer drinkers have been asking for – to have easy access to San Miguel beer.”

Les Page, managing director of island2island, comments, “Adding one of the world’s top beer brands like San Miguel to our portfolio of premium brands makes perfect sense. San Miguel will sit very comfortably alongside our other brands as it mirrors our values of heritage and excellent quality.

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“We plan to put San Miguel back on the map and give it the attention it deserves.  It’s a hugely popular beer brand and one that historically Australians have embraced.”

San Miguel Pale Pilsen is Southeast Asia’s oldest beer brand. The flagship brand is likewise among the biggest selling beer brands in the world. It is a pale golden lager with a rich, full-­?bodied flavor. Its smooth, full-­?flavored taste complements its pleasant aroma, making it a perfectly balanced beer. It has a unique heritage of bringing people together, nourishing true friendships for over a hundred years.

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