Heering announce the 10 Global Classic Challenge semi-finalists



In classic fashion, Peter F. Heering® announces the 10 global semifinalists of the 2016 Peter F. Heering® Classic Challenge. The CHERRY HEERING® 10 global bar star semifinalists will appear in London, England as the 2016 Peter F. Heering® Classic Challenge embarks on the final rounds of competition leading into the grand finale of the 2016 Peter F. Heering® Classic Challenge, all taking place during the famed London Cocktail Week (October 4th – 6th 2016).

“The 2016 Peter F. Heering® Classic Challenge culminating in London against the backdrop of London Cocktail Week and the announcement of the World’s Top 50 Bars simply elevates and puts an incredibly bright spotlight on all of the creative efforts and talents of these elite bar men and women”, said Adéle Robberstad, CEO Peter F. Heering “They have earned this stage and this recognition, they are Cherry Heering.”

AUSTRALIA, Pita Dixon, Joe Taylor, Melbourne, “The Right Way”
CANADA, Andrew Schneider, Vij´s Restaurant, Vancouver, “Mount Pleasant”
GREECE, Akis Kalogritsas, Cadillac Records Cocktail Bar, Karditsa, “Rubik´s Cube”
HONG KONG, Lui Hiu Na, The American Club, Hong Kong, “Dancing Queen”
LUXEMBOURG, David Guzik, Octan´s Spirited Bar, Luxembourg, “Secret Clover”
NEW ZEALAND, Laura Walker, Hawthorn Lounge, Wellington, “Blood From A Stone”
SINGAPORE, Adriel Ang, Sarnies, Singapore, “Cherry-Let”
SWEDEN, Carl Wiman, YUC Mexican, Stockholm, “Heering is Keering”
UNITED KINGDOM, Grant Murray, Scotch and Rye, Inverness, “Brace Position”
UNITED STATES OF AMERICA, Michael Riojas, Armadillo Palace, Houston, “Cherry Bomb”

The 2016 Peter F. Heering® Classic Challenge top 10 semi-finalists will be flown out to London and compete live, shaking up their inspired modern classic cocktail with CHERRY HEERING®. The semi-finalists will present in person their CHERRY HEERING® cocktail contribution to an international jury who will choose five finalists from the ten.


The CHERRY HEERING® inspired finale will take place October 6th at Joyeux Bordel London where the five finalists will personally present their CHERRY HEERING® modern classic cocktails and philosophy behind. The 2016 Peter F. Heering® Classic Challenge winner receives €500, a Stelton Shaker and global media exposure

Apart from the honor and media attention, all ten 2016 Peter F. Heering® Classic Challenge semi-finalists will receive airfare and four hotel nights in vibrant London, and they will all be part of the Global Heering Legend program filmed by bar legend Simon Difford – The Heering Legends on Diffords Guide.

2016 Peter F. Heering® Classic Challenge – Global Jury
Simon Difford – Simon Difford is one of the worlds most renowned and respected drinks experts. Simon writes and publishes the Difford’s Guide range of drinks related books, the best known being ‘Difford’s Guide – Cocktails’ with 3,000 color-illustrated recipes. He is also the creator of London Cocktail Week, the UK’s biggest cocktail festival.

David Wondrich – Esquire Magazine’s drinks correspondent, James Beard Award Winner for his book Imbibe! and founding partner on Beverage Alcohol Resource, the United States leading training program for bartenders and other mixologists

Din Hassan – A veteran from the Singapore nightlife industry, Din’s experience behind the bar has been one of the most fulfilling and rewarding in our time. Din is one of the academy members of The World’s 50 Best Bars and Asia’s 50 Best Bars

Hamish Smith – A multi-award winning drinks journalist at Drinks International Magazine, where he is deputy editor, and CLASS, where he is editor. As part of his role at Drinks International he is the co-ordinator of the The World’s 50 Best Bars poll and editor of the brand’s series of magazines.

Lauren Mote – Co-proprietor of Bittered Sling, a wildly successful line of high quality small batch cocktail and culinary bitters and Bar Manager at UVA, Wine & Cocktail Bar based in Vancouver, BC

Charlene Dawes – Managing Director and Owner of Tastings Group Limited, overseeing six specialty bars & restaurants in the Central district, Hong Kong. One of them “Quinary” was named one of the “World’s 50 Best Bars from 2013 to 2016 by Drinks International Magazine.

THE 2016 PETER F. HEERING® CLASSIC CHALLENGE 46 GLOBAL FINALISTS WATCH HERE: https://www.youtube.com/channel/UCTJ_cac4N_pZIFgB704_EqQ/videos?view=0&sort=dd&shelf_id=0

HEERING liqueur is sold in more than 100 countries all over the world.

CHERRY HEERING® is an intricate and indispensable component of iconic cocktails such as The Singapore Sling and Blood & Sand, which is exactly how CHERRY HEERING® likes to be seen; as an accessory that adds lavishness, extravagance and civilization to the mix.

CHERRY HEERING® continues to evolve and recognize that even the timeless classics need a refreshing remake now and then, thus CHERRY HEERING® has challenged the best of the best behind the world’s bars to create their own modern classic interpretation of The Singapore Sling and also possibly writing their name in the history of cocktails.

THE PETER F. HEERING CLASSIC CHALLENGE® is an annual global bartender competition that asks bartenders from around the globe to pick a modern classic cocktail and modernize it with a twist and shake that best defines their talent, taste, personality and what most inspires them about using CHERRY HEERING® in a modern classic cocktail revision.

HEERING® COFFEE liqueur is made from a recipe using only natural ingredients and with no additives or artificial coloring. The base is a smooth blend of Caribbean rum, coffee and cacao. COFFEE HEERING® and CHERRY HEERING® are both OU certified.

COFFEE HEERING® was announced as the Liqueur of the Year at the Annual Bar Biz Spirits Competition by the Editorial and Publishing Staff of the Bar Business Magazine.

For more information about Peter F. Heering, please visit http://www.heering.com; www.facebook.com/heeringliqueur; https://twitter.com/Heering; and https://www.instagram.com/cherryheering/.

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