In 24 countries across six continents, bartenders have a once in a lifetime opportunity to grow their skills in a collaborative environment where they can learn from peers, alumni and industry experts from across the globe. The spirit of community sits at the very heart of the competition in 2018, challenging participants to produce a Chivas drink that is inspired by someone in their locale. The winner of each of the 24 national finals will go on to the Global Final hosted in London and Strathisla distillery in Speyside, the spiritual home of Chivas Regal to compete for the coveted title of Chivas Masters Global Champion 2018.
Joshua Reynolds, 2015 Global Chivas Masters Champion said “It was an honour to win the Chivas Masters. Winning the competition enabled me to fully realise who I am as a bartender especially in the realm of a high pressure competition. Since winning I have had the opportunity and pleasure of travelling all over the world representing the brand in and learning so much more about the passion and art of my craft from bartenders who I would never have met before.”
After applications close on March 1st, 6 finalists will be chosen to participate in the official Chivas Masters Week (16th-20th April) where they will promote and serve their entering drink in the bar they work from. On May 14th, these six finalists will create two additional Chivas serves and combined with results from Chivas Masters Week, compete for a place in the Global Final.
Max Warner, Global Brand Ambassador for Chivas Regal and host of this year’s Global Final said: “At Chivas Regal, we believe that generosity and success go hand in hand – a belief inspired by our founding brothers, James and John Chivas, who shared their success with the local community as their business grew. These are the values that have influenced the Chivas Masters right from the start, and the reason why in 2018 we are beyond excited to bring the Global Final home to where our brand, values and indeed our own community were born.”
At the culmination of Final, the Chivas Masters Global Champion 2018 will be crowned, and will win an all-expenses-paid trip to Tales of The Cocktail 2018 in New Orleans, and the chance to travel the world with Chivas to inspire the bartenders of the future.
To apply, bartenders must record a video – see rules and tips for video entries at www.chivas.com/en/ChivasMasters.