The House of Angostura is challenging bartenders to ‘Reinvent an Icon’ by answering the question, “What is the premium, modern day version of the classic Aussie thirst-quencher Lemon, Lime and Angostura bitters?”
Submit your twist, or totally new take, on the iconic Lemon, Lime and Angostura bitters and you could win a sought after ticket to this year’s Bar Awards.
The creators of the top three drinks will also nab a coveted spot alongside Dan Gregory, Angostura’s Brand Ambassador, in the October issue of Australian Bartender.
Angostura aromatic bitters is globally recognised as an essential bar ingredient; it remains the quintessential and definitive ingredient for classic and contemporary cocktails as well as the iconic Lemon, Lime and Angostura bitters.
“The Lemon, Lime and Angostura bitters is a refreshing, non-alcoholic serve, and in Australia, the home of the LLB, we drink more than 100 million serves every year. But is it time to rethink the LLB? We think so,” said Dan Gregory.
“Today we are way more health-conscious than we’ve ever been, and so people want low sugar, low alcohol options. They already put their own twist on classic drinks like Lemon, Lime and Angostura bitters by swapping out the lemonade for soda and using fresh lime instead of cordial. We’re asking what makes a true modern day non-alcoholic mixed drink.”
If you think you can reinvent an icon like the classic Lemon, Lime and Angostura bitters, then get creative and submit your version.
Drink criteria
Your drink must:
- Include Angostura aromatic bitters;
- Be non-alcoholic;
- Be a long drink;
- Be refreshing and easy to drink;
To submit your entry, email your reinvented version of the Lemon, Lime and Angostura bitters to tmah@proximospirits.com by 1 August 2018.
Submissions should contain the recipe, method and a photo of the mixed drink as you would serve it.
The small print:
* Terms and Conditions Apply. Click Here: https://australianbartender.com.au/lemon-lime-and-angostura-bitters-reinvent-an-icon-bartender-competition/. Must be 18+ and a bartender to enter. Entries close 11.59pm AEST on Wednesday, 1 August 2018. Winners will be notified by Tuesday, 7 August 2018. Winners must accept prize by 10 August 2018. Your drink will be judged by Sam Bygrave, Tanya Mah and Dan Gregory. You must be available to come to Sydney for the Bartender Magazine photoshoot in the 3rd or 4th week of August
Your travel to the photoshoot will be paid for, but you must pay for both travel and accommodation to the Bar Awards.