Vanguard Luxury Brands announces its exclusive distribution partnership with global whisky leader, Whyte & Mackay

This exciting collaboration positions Vanguard Luxury Brands as a major player in the single malt space, offering its customers across the domestic and travel retail channels access to some of the best scotch whisky brands. These include The Dalmore Single Malt Whisky, Jura Single Malt Whisky, Fettercairn Single Malt Whisky and Tamnavulin Single Malt Whisky, alongside Harveys Bristol Cream Sherry, and Glayva Whisky Liqueur.

Established in 1844 in Glasgow, Whyte & Mackay Co. has earned its reputation as the fifth- largest scotch whisky producer globally boasting an exceptional portfolio of contemporary Single Malts. Whyte & Mackay has experienced remarkable growth being the fastest growing Single Malt owner from 2019 to 2022, across both the domestic and global travel retail channels, as recognised by the IWSR.

Whyte & Mackay’s Director of Developing Markets, Mike Southgate commented, “This is a very exciting time for Whyte & Mackay as our exceptional portfolio of single malts is outperforming across global markets. We believe that Vanguard’s expertise coupled with the scale of Lion, can truly engage the Australian consumer as we bring our ambitious single malt whisky plans to life.”

Vanguard Luxury Brands Head of Sales, Michael Cox said, “Vanguard has always championed bringing the best brands to the best bars and the addition of Whyte & Mackay to our portfolio only further bolsters this vision. We could not be more thrilled at the opportunity to solidify our role in the single malt space with these highly sought after products and continue our mission to shape premium drinks culture in Australia.”

Reflecting on the distributor change, Whyte & Mackay’s Australia Area Manager Fraser Russell added, “After 15 years of collaboration with Amber Beverages, this decision marks a strategic move for both respective businesses. We are sincerely grateful to Patrick and the Amber Beverage team for the long, supportive history we have shared together and wish them success for the future.”

The creation of this dynamic partnership between Whyte & Mackay and Vanguard will propel both brands forward in their shared vision to shake up the whisky landscape, leveraging Vanguard’s distinguished reputation and extensive relationships within the premium drinks sector.

The Dalmore Vintage

The Dalmore Single Malt Whisky

The Dalmore distillers have always set the standard in whisky craftsmanship, pioneering exquisite cask curation, resulting in a whisky of incredible depth, setting it apart from all others. Hand-selected casks from the world’s finest bodegas and wineries create a sumptuous, layered whisky of legendary finesse.

Fettercairn Single Malt Whisky

Fettercairn, carrying the unicorn emblem, the national animal of Scotland, was founded in 1842 and is one of the oldest licensed distilleries in the country. Seeking a purer expression of their spirit, the distillers found pouring water down the still cooled the copper still ensuring only the lightest vapours rose for collection.

Jura Single Malt Whisky

Jura, an island nestled off the west coast of Scotland, is home to a tiny community of less than 220 people with one road, one pub and one distiller. The distillery was founded in 1810 and reborn in 1963 to revive the community. Inspired by its history, remote island home, and also micro-climate, Jura produces single malt whisky with a true passion for the craft of whisky making.

Tamnavulin Single Malt Whisky

In the heart of Speyside, beside the River Livet, in the foothills of Cairngorm Mountains is The Tamnavulin Distillery. For over 50 years, the craftsmen and women of Tamnavulin create a classic Speyside whisky using the finest ingredients and with water drawn from underground springs, and naturally filtered through ancient limestone rock.

Harveys Bristol Cream Sherry

Launched in 1882, Harveys Bristol Cream is crafted from a blend of Jerez’s finest wines; fino, aged amontillados, oloroso and Pedro Ximinez Sherry.

Glayva Whisky Liqueur

Glayva is a blend of the finest Scotch malt whisky and exotic ingredients and was crafted by Edinburgh local wine and whisky merchant, Ronald Morrison. The liqueur was made to warm and comfort his customers during the cold Scottish winters, and the recipe remains unchanged from the day it was created in 1947.

Get in touch with your Vanguard representative to express interest in any Whyte & Mackay brands.