At Club Suntory, we believe the most meaningful moments are shared. Jim Beam is best enjoyed together, and Jim’Nastics brings that belief to life, uniting Australia’s bartender community in a celebration of teamwork, craft, and connection.
Jim’Nastics puts everyday bartenders at centre stage, showcasing the skills you use every shift: speed, precision, collaboration, stamina, and hospitality under pressure — all in a fast-paced, fun-first environment. This isn’t a cocktail showdown. It’s head-to-head, it’s collaborative, and it’s designed to bring people together. Because when hospitality comes together, everyone wins.
WHAT TO EXPECT AT JIM’NASTICS
Jim’Nastics flips the script with inclusive, team-based challenges that celebrate the realities of life behind the bar. Expect fast, friendly games built around trays, coasters, movement, and teamwork — all designed to spark connection, laughter, and a little healthy competition. Think bragging rights, unforgettable moments, and stories you’ll still be talking about on your next close.
Across the three-hour event, six teams of four will go head-to-head in across six dynamic challenges, with the wider hospitality community cheering them on. The energy is high, the atmosphere electric, and the focus firmly on enjoying the moment together.
Event Dates
- Sydney | Monday, 23 February | 12pm – 3pm
- Brisbane | Wednesday, 25 February | 12pm – 3pm
- Melbourne | Sunday, 1 March | 1pm – 4pm
- Perth | Monday, 23 March | 12pm – 3pm
We ask everyone to leave their egos — and cocktail recipes — at the door. Jim’Nastics is about reconnecting with the joy of what we do: working together, backing each other, and putting the fun back into hospitality.
Guiding the experience will be our team of Jim Beam Ambassadors, including Global Brand Ambassador Tim Heuisler, keeping the tempo high, the energy flowing, and calling out standout performances throughout the day.
Jim’Nastics isn’t just for those competing. Bring your mates, managers, bar backs, and crew down to support — because Jim Beam is best enjoyed together, and the best moments are shared.
As always, expect exclusive Jim Beam merch, new drops to try throughout the games, and surprise giveaways for best-in-show moments — even if you’re cheering from the sidelines.
No cocktail competition experience required. Just like Jim Beam, Jim’Nastics is for everyone — bring your shift skills, your team spirit, and your best attitude.
WANT TO BE PART OF IT?
Register your interest by clicking below to lock in your city and session.
We’ll be in touch with full details once your spot is confirmed.
For any questions, please contact Alice Newport, Jim Beam Ambassador.
Join us at Jim’Nastics — where the trade comes together, connect, and celebrate what we do best.
Open to Club Suntory Members only.
Register now at club.suntory.com
Be part of the legacy. Join Club Suntory