Explainer

The truth about non-alcoholic spirits by Sven Almenning

“I believe these products being labelled as “non-alcoholic spirits” is a clever marketing ploy allowing producers to charge a premium for what essentially is distilled and flavoured water.” – Sven Almenning, founder of Speakeasy Group, talks about the non-alcoholic ‘spirits’ trend

Naren Young on creating a memorable customer experience in the a ‘COVID Normal’ world

“I spoke with Alex Day, one of the partners in the Death & Co. brand and someone whom I deeply respect. As someone who has worked at the very highest levels of the bar industry over the last decade and prides himself (and his bars) on providing curated experiences to his guests, he too has seen the need to reconfigure the way he does business through a new lens.” Naren Young

Explainer: what is Irish whiskey, and how is it made?

Irish whiskey is in boom times not just here but around the globe, selling something like 11.4 million nine litre cases of the stuff across the world in 2019, up from six million in 2010. But what is Irish Whiskey? How is it made, and how is it defined?