The Gold Standard

This product was featured in Bartender’s December issue

Russian Standard Vodka has recently introduced a new, premium product to its fine portfolio: Russian Standard Gold. Described as ‘the perfect vodka for life’s golden moments’, it is now available in Australia. Russian Standard Gold is created with the same unreserved passion for exemplary quality that is taken with all of Russian Standard’s range and features a unique combination of Dmitry Mendeleev’s classic vodka formula as well as carefully selected extracts of Siberian ginseng. This complex and classic vodka will be sure to add vigor and vitality to celebrations. The Siberian ginseng extract affords this premium vodka an exceptionally smooth finish, sweet flavours of vanilla and hints of cinnamon. This latest offering from Russian Standard compliments an identified trend in consumer desire for more premium vodkas. “Research shows that the desire for premium vodka is strong amongst Australian consumers,” states Andrew Skehan, Senior Brand Business Manager for Beam Global, “And we will continue to address this by offering a new standard of excellence.”

For further information please contact CCA on 132 653

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