Jim Beam Black, the rich and full flavoured Kentucky Straight Bourbon Whiskey, has undergone a significant change in appearance that is aimed at driving the driving the premium Bourbon category forward.
Aged for 6 years, Jim Beam Black’s new packaging is set to benchmark an established product within the industry and is targeted to ‘Bourbon drinkers that are seeking the best’.
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With it’s premium strength and quality, the new look is sure to be a great eye catcher on the back-bar or as part of a cocktail list and will be a product of choice for those customers looking to upgrade to a premium spirit.
For more information about this product contact Coca-Cola Amatil on 02 9259 6025