Jim Beam Black

Jim Beam Black, the rich and full flavoured Kentucky Straight Bourbon Whiskey, has undergone a significant change in appearance that is aimed at driving the driving the premium Bourbon category forward.

Aged for 6 years, Jim Beam Black’s new packaging is set to benchmark an established product within the industry and is targeted to ‘Bourbon drinkers that are seeking the best’.


With it’s premium strength and quality, the new look is sure to be a great eye catcher on the back-bar or as part of a cocktail list and will be a product of choice for those customers looking to upgrade to a premium spirit.

For more information about this product contact Coca-Cola Amatil on 02 9259 6025

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