The Rum Collective is an initiative created by The Bundaberg Distilling Company and will provide a series of specialised training sessions for bar industry professionals and consumers.
Each session is fronted by a knowledgeable rum ambassador, either Blake Head (NSW/WA) or Eddie de Souza (VIC/SA). The Rum Collective is a concept generated by the Bundaberg Rum team who noted an absence of rum-specific trade and consumer education. The ambassadors will continue to generate interest in the rum category, to ensure its growth continues throughout Australia.
Contact Diageo for information on how your venue can benefit from The Rum Collective