Parched March Kicks Off at The Winery!

Sydney’s month-long charity bar odyssey – Parched March –  kicked off last night with its 2012 launch at The Winery.

Although the actual bar odyssey doesn’t begin until March 1 plenty of people turned out for the launch, setting the scene for the third Parched March to be a huge success.


Parched March founder, Amy Cooper, was delighted by the success of the launch party. “What an amazing kick-off to Parched March,” she said. “The turn out was huge and indicates the massive support for an initiative that celebrates Sydney’s bars.

“The guys at Keystone, major Parched March supporters, staged a great bash for us. Now I can’t wait to keep the party going all month long all over town and raise loads of money for Animal Welfare League NSW.”

Check out some social snaps from the launch here:

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Launched by Amy Cooper in 2010 as  a fun alternative to dry campaigns such as FebFast and Ocsober, Parched March has given hordes of Aussie tipplers an excuse to get out for a drink.

“Parched March is hitting its third year at one of the most exciting moments in Sydney’s bar history,” says Cooper. “With a wave of ground-breaking venues debuting and lots happening in established favourites too. I can’t wait to get in amongst it, celebrate all this talent and shout to the world about Sydney’s amazing bar scene.”

‘We are now inviting Sydney bars to join Parched March 2012,” says Parched March founder, Amy Coooper. “This year we are limiting the number of participating bars so we can really focus on promoting the ones who get behind Parched March. So it’s first in, best dressed.”

Schedule of Events for Parched March 2012

March 11 – Cause for Paws: Gazebo, from 12pm
March 13 – Merivale Xchange ‘The Bar Pick Up’: head to to book & find out more
March 14 – Cocktail V Wine, ‘Battle of the Booze’: TheLoft, King Street Wharf, from 6pm 
March 15 – Puppy Love Party: Cargo Lounge, from 7pm 
March 25 – LL Sunday Yum Cha Session, BYO Dog!: LL Wine & Dine, from 11am-4pm
March 25 – Pets in the Pub at The Alexandria: The Alexandria Hotel, Everleigh, from 1pm
March 27Merivale Xchange ‘Dress Them Up & Strip Them Down!’: The Den, ivy, head to

Head to for more details

“In return for helping us raise funds for our charity by putting on a special cocktail throughout March and donating part of the price, we’ll give back plenty of love to our participating bars by sending our armies of Parched Marchers to them throughout the month as well as publicising the bars and their Parched  March cocktails” says Cooper. “We’ve put together an exciting events calendar which participating bars can be part of. There’s lots more going on this year.”

Parched March has always supported animal charities and this year we they’re proud to have Animal Welfare League NSW ( ) as its charity partner. They’ve also joined Australia’s top bar magazine, Australian Bartender, in a media partnership.

For a full list of participating bars, Parched March events and ambassadors visit and

Let us know ASAP if your venue wants to be on board by contacting Amy Cooper at or Sara Bray at

For media enquiries please contact:

Jeanine Bribosia at The Cru on

And while we make $$s for our furry friends, we’re throwing a spotlight onto Sydney’s top-notch bar culture. Two excellent goals!

We hope you’ll join us in March to raise a toast this Parched March!

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