De Kuyper, the world’s number one selling liqueur brand, is proud to announce its partnership with Dale DeGroff on this year’s edition of The Works program. The Works is a series of inspirational workshops designed to upskill bartenders and consumers on cocktail trends. The events will take place early August 2018 in Sydney, Melbourne, Perth and Brisbane.
Dale DeGroff has been a cocktail authority for over three decades, been credited with reviving the profession of bartending and setting off a cocktail explosion that continues to transform the industry to this day. He developed his extraordinary techniques and talent at the legendary Rainbow Room, where in the 1980’s, he pioneered a gourmet approach to recreating the classic cocktails and popularized the Cosmopolitan.
Dale is a founding partner of the award-winning Beverage Alcohol Resource (BAR), a
partnership of six of the world’s leading spirits and cocktails authorities who provide training and credentialing in distilled spirits and mixology. His awards include Lifetime Achievement awards from prestigious entities such as Tales of the Cocktails and Nightclub & Bar Magazine. He is an enthusiastic singer, actor and writer with two best selling books under his belt (The Craft of the Cocktail & The Essential Cocktail).
“De Kuyper is determined to be the key ingredient partner of every great cocktail in bars and homes alike, so we partner with the best the world has to offer to develop that creativity and inspiration in cocktail makers. Bringing a living legend such as Dale DeGroff to Australia to feature the ‘Twist on Classics’ trend is a dream come true and I’m sure he will add value to all attendees,” said Pete Hollands, De Kuyper Brand Ambassador for Australia.
This is fourth edition of De Kuyper The Works Australia and the first time a consumer event will be included (Sydney). De Kuyper has partnered with world stars such as Jeff ‘BeachBum’ Berry, Alex Kratena and Nicolas St. Jean for previous editions of The Works. Attendees will have the opportunity to pick up new knowledge across the liqueurs category and inspirational creative mixology techniques, while learning about the craft nature of cocktails, twists on classics recipes and the history and production of De Kuyper, from its origins as a small family owned distillery in Holland to its continued success as a global brand, rich in family history.
Event Schedule
Sydney De Kuyper The Works – Sunday 5 August
Brisbane De Kuyper The Works – Tuesday 7 August
Perth De Kuyper The Works – Thursday 9 August
Melbourne De Kuyper The Works – Sunday 12 August
For information about De Kuyper The Works and how to attend please contact your local Bacardi-Martini Australia Sales Representative or phone 1800 357 994