Reinvent an Icon to win Bar Awards tickets and a spot on the front cover of Bartender Mag

There’s still time to nab a ticket to the Bar Awards and a coveted spot on the front cover of the October issue of Bartender Magazine. All you need to do is submit your reinvention of the iconic Lemon, Lime and Angostura bitters.

The House of Angostura is challenging bartenders to ‘Reinvent an Icon’ by creating a twist, or a totally new take, on the iconic LLB. The top three drinks will not only win their creators tickets to this year’s Bar Awards, but also spots on the front cover of the October issue of Bartender Magazine.

Angostura aromatic bitters is globally recognised as an essential bar ingredient; it remains the quintessential and definitive ingredient for classic and contemporary cocktails as well as the iconic Lemon, Lime and Angostura bitters.

“The Lemon, Lime and Angostura bitters is a refreshing, non-alcoholic serve, and in Australia, the home of the LLB, we drink more than 100 million serves every year. But is it time to rethink the LLB? We think so,” said Dan Gregory.

“Today we are way more health-conscious than we’ve ever been, and so people want low sugar, low alcohol options. They already put their own twist on classic drinks like Lemon, Lime and Angostura bitters by swapping out the lemonade for soda and using fresh lime instead of cordial. We’re asking what makes a true modern day non-alcoholic mixed drink.”

If you think you can reinvent an icon like the classic Lemon, Lime and Angostura bitters, then get creative and submit your version.

Drink criteria

Your drink must:

  • Include Angostura aromatic bitters;
  • Be non-alcoholic;
  • Be a long drink;
  • Be refreshing and easy to drink;

To submit your entry, email your reinvented version of the Lemon, Lime and Angostura bitters to by 1 August.


Submissions should contain the recipe, method and a photo of the mixed drink as you would serve it. 

The small print:

* Terms and Conditions Apply. Click Here. Must be 18+ and a bartender to enter. Entries close 11.59pm AEST on Wednesday, 1 August 2018. Winners will be notified by Tuesday, 7 August 2018. Winners must accept prize by 10 August 2018. Your drink will be judged by Sam Bygrave, Tanya Mah and Dan Gregory. You must be available to come to Sydney for the Bartender Magazine photoshoot in the 3rd or 4th week of August

Your travel to the photoshoot will be paid for, but you must pay for both travel and accommodation to the Bar Awards.