#RAISEYOURSPIRITS: Bacardi-Martini Australia supporting the hospitality industry during COVID-19

At the close-down of venues around the country the #RAISEYOURSPIRITS platform originally pledged to support the hospitality industry throughout the COVID-19 crisis via a three pronged approach – by offering bartender financial advice sessions to clarify government support initiatives, rallying and lobbying for more hospitality support from the government and providing venue vouchers for Bacardi staff and trade customers to ensure cash is in venues’ tills during COVID-19.

With a view to continue to partner with the industry and upskill the hospitality community in ways to genuinely help, the #RAISEYOURSPIRITS platform is launching a second round of Bartender Advice sessions focusing on ‘Back to Work’ skills.

National Brand Ambassador Peter Hollands will be joined by current and ex-bartenders to host sessions covering three topics,

Monday June 15, 4pm – Looking for Work in Hospo

Monday June 22, 4pm – How to Cost a Cocktail Menu

Monday June 29, 4pm – How to do a Tax Return

These sessions will be streamed live on Facebook, with the link provided on local bartender pages.

“Bacardi is a family company, and for us, business is personal. We always say that love for our brands is built in bars, and now it is our turn to show them our love,” said Mahesh Madhavan, CEO of Bacardi Limited. “We don’t have all the answers today on how best to help everywhere, but we are committed to do what we can to see our industry through this crisis. These may be the darkest of days for bars and restaurants, but I am certain that when we come out on the other side, people will emerge from isolation with a renewed zest to live life to the fullest and celebrate together with friends and family.”

About Bacardi
The Bacardi Limited brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka.

Founded more than 158 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs more than 7,000, operates production facilities in 11 countries, and sells its brands in more than 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit www.bacardilimited.com or follow us on TwitterLinkedIn or Instagram. 

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