The PATRÓN Perfectionists program is back for its 2023 edition, continuing to evolve and shape a best-in-class global tequila platform for the on-trade community. Encouraging bartenders to strive for their own personal level of perfection, the global bartending program will run until September 30th, 2023, with a focus on the Paloma cocktail.
Building on the long-standing commitment to inspiring and nurturing the hospitality industry, the PATRÓN Perfectionists program has further enriched its digital hub – Academia PATRÓN – providing an engaging educational ecosystem and access to mentoring sessions with the world’s leading on-trade personalities, including Matt Whiley from Re.
The Australian winner will have their name carved into our champions trophy, receive $5000, a trip of a lifetime to Hacienda PATRÓN in March 2024 for an experience-filled week with their fellow global finalists, a surprise panel of global mentors, judges, and the Familia PATRÓN in Atotonilco El Alto, Jalisco, Mexico.
The entry challenge, Paint the World PATRÓN Paloma, will ask bartenders to create a PATRÓN Paloma, worthy of their favourite global city and of PATRÓN Tequila’s unwavering commitment to the highest quality ingredients. Featuring PATRÓN Reposado, soda water, a creative cordial flavoured as the bartender likes, grapefruit in some form, and inspired by their city of choice, the Paloma entries need to be submitted by September 30th.
To support bartenders and enable them to put forward their best cocktail Australia’s PATRÓN Brand Ambassador, Alex Godfrey and reigning Australian Champion Alex Boon are hitting the road this month to share knowledge, insights, tips and tricks.
SYDNEY: Tuesday 8th August, 1pm – RE – Shop 8/2 Locomotive St, Eveleigh
PERTH: Wednesday 9th August, 2pm – NEON PALMS – 245 William St, Northbridge
BRISBANE: Monday 14th August, 1pm – STRANDED BAR – 3 Winn St, Fortitude Valley
ADELAIDE: Tuesday 15th August, 2pm – MEMPHIS SLIMS – 22 Gilbert Place, Adelaide
MELBOURNE: Wednesday 16th August, 1pm – PEARL DIVER & CO – 56 Little Bourke St, Melbourne
GEELONG: Friday 18th August, 1pm – 18TH AMENDMENT – 82A Little Malop St, Geelong
If you can’t make one of these sessions there is also a virtual session open to ALL.
VIRTUAL SESSION: Thursday 17th August, 2:30pm – AEST Click HERE to join the meeting
RSVP for all session is essential – agodfrey@spiritspecialist.com.au
Shortlisted entries will then make their cocktail for Alex Godfrey in their own venue. The ten best entries will go forward to the National Final.
The Australian winner will have their name carved into our champions trophy, receive $5000, a trip of a lifetime to Hacienda PATRÓN in March 2024 for an experience-filled week with their fellow global finalists, a surprise panel of global mentors, judges, and the Familia PATRÓN in Atotonilco El Alto, Jalisco, Mexico.
Lauren Mote, Global Director of On-trade Excellence at PATRÓN Tequila and leader of the PATRÓN Perfectionists program, said: “We’re incredibly proud of the shape the PATRÓN Perfectionists platform has been taking over the past year. There’s never been a more exciting time for tequila in the global bar industry, so we have been supercharging our program to respond to the needs and aspirations of a thriving and passionate bar community. With an engaging platform that encompasses applied learning on our liquid and category, recipe development, techniques and rituals, and Mexican culture, we encourage participants to learn and think outside the box. Thanks to the support of our amazing contributors from the PATRÓN Perfectionists community and global on-trade, we are putting premium, hand-crafted tequila and the authentic passion of Mexico at the heart of drinks culture, welcoming more bartenders to embrace this vision with us this year”.
Entries close 23:59 AEST on September 30, 2023 and are to be submitted via the entry portal www.academiapatron.com/patronperfectionists – to stay up to date with PATRÓN Perfectionists and Academia PATRÓN programming follow https://www.academiapatron.com/ and https://www.instagram.com/academia_patron/