Archie Rose returns for the fourth time as Official Gin Partner to Sydney Gay & Lesbian Mardi Gras 2024, bringing their award-winning range of gins to venues around Sydney, underpinned by the message: Proudly Sydney, Proudly For Everyone.
The new range of Archie Rose Australian Gin Premix Cans will be served at official Mardi Gras events, including the Bondi Beach Party and Mardi Gras Parade.
Archie Rose will also be working closely with partners, venues and retailers, including The Waratah, Forrester’s, Taphouse, Sofitel, Tucanos and The Emerald Room, offering promotions, activations and special deals on their Signature & Fundamental Spirits Gins as well as creating bespoke Mardi Gras cocktail menus for those looking to celebrate.
“The theme ‘Our Future’ is pertinent for us all to consider this year. As trans people are pulled ever more into focus politically, it’s just as important as ever to amplify our voices in support of love and acceptance. Archie Rose remains as always, proudly for Sydney, proudly for everyone.” – Archie Rose Head of Hospitality, Harriet Leigh
“Mardi Gras has had quite a journey over the last few years. What started with the cry ‘out of the bars and into the streets’ in 1978, was then warped during the pandemic to one of ‘off the streets and into the SCG’. We’re delighted to see it back where its subversive roots began – on Oxford Street. And while WorldPride is now a joyous, hazy memory, Mardi Gras is looking to the future,” says Archie Rose Head of Hospitality, Harriet Leigh.
“The theme ‘Our Future’ is pertinent for us all to consider this year. As trans people are pulled ever more into focus politically, it’s just as important as ever to amplify our voices in support of love and acceptance. Archie Rose remains as always, proudly for Sydney, proudly for everyone.”
The Archie Rose Bar & Cellar Door in Rosebery, Sydney, will also feature a range of limited edition events, including the return of ‘Gay Klay’ with Klaypots and Drag Bingo. Tickets are available via archierose.com.au.
To learn more about Archie Rose Gin Mardi Gras promotions, please get in touch with NSW Brand Ambassador Dan Ritchie. NSW/ACT – dan@archierose.com.au