Southern Comfort launches Travelling Tales Cocktail Competition


In search of the next preeminent, original cocktail, SouthTrade is bringing the deep South Down Under for the first ever Southern Comfort Travelling Tales Cocktail Competition, which has launched today.

Paying homage to the vibrant city of New Orleans, the birthplace of Southern Comfort, Travelling Tales is calling on bartenders across the country to enter an original Southern Comfort-based cocktail inspired by an authentic story for their chance to be crowned Australia’s national champion.

Entries are open now and close 16 April. The ten best entries in New South Wales, Victoria, Queensland, South Australia and Western Australia will be selected to compete in the State Finals from 9-17 May. They will go head-to-head for a place in the National Final, with two bartenders progressing from each state.



The ten finalists will then present their unique cocktail creation to a panel of industry experts at the National Final to be held at brand new venue NOLA in Sydney on 13 June.

The ultimate winner will embark on an all-expenses paid trip to New Orleans including tickets to ‘Tales of the Cocktail’ and an honorary bartending spot at one of the city’s top bars.

Southern Comfort Senior Brand Manager James Johnstone is looking forward to discovering the creations that will come out of this nationwide search.

“We’re taking the inaugural Travelling Tales Cocktail Competition back to Southern Comfort’s roots by welcoming bartenders to the never-ending party of the deep South. Southern Comfort is a unique spirit with a palette of flavours that is perfect for every

occasion. We hope that this competition will highlight its versatility and encourage mixologists to tell their intriguing tale through their original cocktail recipes,” he said.

Visit to enter now and follow #SouthernTales for updates.

State Finals:

South Australia
Tuesday 9 May 2017

Wednesday 10 May 2017
Late Night Valentine

Monday 15 May 2017
Freddie Wimpoles

New South Wales
Tuesday 16 May 2017
The Swinging Cat

Wednesday 17 May 2017
Seymour’s Cocktails and Oysters

National Final:
Tuesday 13 June 2017
NOLA Smokehouse & Bar

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