The House of Angostura is searching for its next brand ambassador

The House of Angostura global brand ambassador, Ray LeToa.

The House of Angostura has opened up entries for its Global Cocktail Challenge as it begins the hunt for its new brand ambassador.

The winner of each region is awarded a local ambassadorship and the global title goes to the winner of the global comp in Trinidad. Historically bartenders from the ANZ region have been the ones to watch, having taken out the top prize four times out of nine. 

Previous Australian winners include well-known bartenders Marco Nunes, Zdenek Kastanek, Andy Griffiths, Joe Sinagra, Mike Tomasic, James Irvine, Dan Gregory and from NZ, Ray Letoa who is the House of Angostura’s current global brand ambassador.

Ray says, “Being the global ambassador has been the gig of a lifetime. I’ve travelled the world, met some amazing people, made life-long friends and it’s certainly raised my profile across the globe.

“I’d say definitely enter if you love the Angostura brand, you enjoy being on the road, you like the limelight and you’ve got the banter down pat. It goes without saying that you need to be a decent bartender, but that’s not the end of it. You’ve got to want to put yourself out there. Winning will take you places that’s for sure!”

So, if you fancy joining the ranks of the House of Angostura champions, it’s time to act.

Watch Ray explain what you need to do and then go to to enter.

Important dates

  • Entries close – 18 August
  • Top six ANZ finalists announced – 26 August
  • ANZ regional final – 16 September (Official Bar Week Event)
  • Global final in Trinidad – February 2020

Here’s a reminder of what’s up for grabs

The top six entrants from ANZ will be flown to Sydney for Bar week to compete in the AGCC regional finals; they will each receive one ticket to Most Influential event and one seat at the Bar Awards.  The winner of the ANZ regional final will receive a 12 month contract as the ANZ Angostura Brand Ambassador as well as AUD $10,000. 

The regional winner will also be flown to Trinidad on an all expenses paid trip during Carnival in February 2020 to compete against some of the world’s best bartenders in the global finals.

The global winner not only takes out the title of Angostura Global Cocktail Champion but will also receive a further US$10,000 and will become the Global Ambassdor for the House of Angostura for two years.