Jägermeister launches limited edition bottle to #savethenight

DJ Peggy Gou holds limited edition Jager bottle

Jägermeister are launching a limited-edition bottle to support the nightlife communities that have been affected by the global crisis. This is part of the #SAVETHENIGHT initiative. Partnering with international renowned DJ Peggy Gou, the launch of the desirable bottle is committed to donate 1 million Euro to support nightlife in Australia and around the world. The money will be used to help artists, creatives, bartenders or club-owners who are facing never before-seen hard times and are struggling to make a living.

This is the first time in the brand’s history, the front label of the iconic liqueur is changed across countries and continents for the #SAVETHENIGHT Jägermeister Limited Edition Bottle.

With its specific illustration on the front label the bottle sends a strong message of hope
to the nightlife communities and a signal of solidarity with people who usually make the
night.

International renowned Berlin based Korean artist and DJ Peggy Gou has taken on the
role of an ambassador of this project. ”It’s a privilege to partner with Jägermeister to
donate 1 million Euro to support nightlife around the world. The nightlife community is
suffering and we need to stand together and help each other through this very tough
situation. If we can find a way forward, I’m sure our best nights are yet to come”, she
says.

For the creation of the front label artwork Jägermeister could win German top-class
illustrator Max Löffler. Its three parts, THE PORTAL, THE TUNNEL & GRIDLINES and A
LIGHT BEAM on the horizon, are symbolizing the current state, the path towards the
better days and hope. On the back label the purpose of this exceptional project is
outlined: “The good times will come again. Until they do, this bottle is for those who make
the night. Together, we support them. Together, we will #savethenight.”

Gunar Splanemann, Head of Global Innovation & Design at Jägermeister explains: “With
this unique initiative, we want to emphasize the importance of stepping in and helping.
Global nightlife is truly under severe threat. We offer our fans a bottle they hopefully
love with our approach to solidarity, which I am sure they share. This exceptional project
symbolizes the spirit, the strong cohesion and the high devotion the global nightlife
community stands for and that Jägermeister has been an integral part of for decades.”

For more information contact your Brown Forman representative.

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