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These trends from the Global Drinks Forum in Berlin can be useful to your bar

The Global Drinks Forum was held the day before Bar Convent Berlin began, and it gathered a few dozen drinks industry heavyweights (and us) to discuss marketing, strategy, and insights for the global drinks business. It’s the kind of thing we’d usually move away from very quickly in the opposite direction, too afraid of a torrent of ‘touchpoints’. But this one, well, it was different. We wanted to work out just what we could take from it that would be of use to bartenders and bar owners.

Drinks with… Grey Goose Global Ambassador Joe McCanta

Now celebrating the brand’s 20th anniversary, Grey Goose — renowned as the world’s best tasting vodka — is launching its latest summer campaign Down Under with a big, blue splash. Known as Grey Goose Riviera a new, limited-edition bottle has been designed to commemorate the twenty-year heritage. A launch party on a luxurious super yacht will be followed by a series of Grey Goose pop-ups across Sydney & Melbourne as part of the campaign. We sat down with Grey Goose Global Brand Ambassador, Joe McCanta to find out more.

You can download the December issue of Australian Bartender now

In this issue, we’ve got interviews with each of the Top 10 of the 2017 Most Influential List sponsored by Angostura aromatic bitters,and look at how a couple of bartenders have made the leap from behind the stick to brand owner — and how you can do it, too.