Never Never Distilling Co jumps on board with Proof & Company

Never Never is an up-and-coming Australian distiller known for their fearless approach to bold, juniper-forward gins. Having recently turned one year old, Never Never have plenty to celebrate. Already, they’ve scooped up awards both locally and internationally, including global recognition as the 7th highest Global Trending Gin in Drinks International’s 2018 Brand Survey of the world’s best bars. Co-owner, brand director and self-professed Juniper Freak, Sean Baxter has ensured Never Never’s bold, juniper-forward gins are available in premium venues both here in Australia and as far as World’s Best 50 Bar’s number 15 – ATLAS in Singapore.

“We are here to start a juniper revolution,” says Baxter. “The juniper flavour in classic gin serves inspired us to create some of the boldest, juniper-forward gins in the world.”

The hands-on team of owners behind the award-winning gins comprises Baxter, Head Distiller Tim Boast and Managing Director George Georgiadis. “Proof & Company were a very natural fit from the beginning,” says Baxter. “Their focus on bold, quality spirits and understanding of the on-premise aligns with ours, and we’ve known key Proof team members like Jason Williams and Charlie Ainsbury for years, so there’s a deep understanding of our brand.”

“It’s been incredible getting to know and support our customers in our first year,” says Georgiadis. “We look forward to continuing that, while spreading the juniper love further and better than ever before alongside the Proof & Company team. They’re great partners for us in Australia and also the broader region, starting with Hong Kong, Singapore and New Zealand later this year.”

The gin category remains the fastest growing spirits category in the Australian market and super-premium gin in particular is driving more consumers to it. Dan Walker, General Manager of Proof & Company Australia notes, “We are excited to welcome Never Never Distilling Co. into the Proof & Company family of independent spirit brands. We believe deeply in championing the very best local and regional spirits, and Never Never certainly fits the bill. We can now build on their early success by providing a regional-wide platform.”

The core Never Never range currently includes the signature Triple Juniper Gin at 43.0% ABV, a savoury Southern Strength Gin at 52.0% ABV and the annual vintage release Juniper Freak Gin at 58.0% ABV. The full range is now available in select retailers and bars plus will be widely available in the coming months in National Retailers and Duty Free in Australia. Never Never will launch next in New Zealand, Singapore and Hong Kong in November 2018.

For more information please contact your Neat Spirits representative or drop an email to