Created in 1919 in Florence, 100 years have passed since the creation of one of the world’s most iconic cocktails: The Negroni.
To celebrate this milestone, Campari Australia is activating a fully integrated marketing programme that runs until July 2019.
Throughout May and June there will be a series of Negroni activations in some of Australia’s best and most creative on-premise venues, culminating in this year’s Negroni Week from the 24 – 30th of June.
During the activation period there will be an extensive media campaign to raise awareness of the Negroni centenary that will help drive foot traffic to participating venues via trade media, PR, digital and social media.
Join us in wishing the Negroni a very Happy Birthday!
Four ways how you can get involved1. Negroni Sessions – Dante NYC [#9 – World’s 50 Best Bars] takes residency with the Rockpool Group from 5 – 10th of May in Sydney and 13 – 16th of May in Melbourne.
Negroni festivities will officially kick-off on Sunday May 5th, with the opening party at Rosetta Trattoria in Sydney and on Monday May 13th at Alfred Place in Melbourne.
Enjoy Dante NYC signature cocktails paired with delicious food by Rockpool to music and entertainment by DJ Andrew Levins. For more information and bookings click here.
Various other groups and venues across all states will celebrate the 100 years of the Negroni with their own dedicated Negroni activations. A selection of some of these events will be posted here.
2. Campari Academy Masterclass – The Negroni: the past, the present & the future
Campari Academy and special guest Naren Young from Dante NYC invite you to experience the ultimate Negroni Masterclass.
Find out about the most recent research and amazing discoveries behind one of the most revered cocktails in the world… plus taste some of the most exciting and creative Negroni twists that Australia has to offer.
The Campari Academy Masterclasses will tour across capital cities in May, starting on Monday 6th May at Eleven (by Rockpool), 11 Bridge St in Sydney CBD.
Strictly limited spots. Bartenders only.
For more information and to register for the event in your state go to www.CampariAcademy.com.au or get in touch with your local Campari Brand Ambassador.
3. The Negroni: 100 years, 100 recipes
Do you make a killer Negroni twist?
Campari is looking for bartenders to share their own Negroni twist for a chance to feature in the official compilation of 100 contemporary Negroni variations on Campari’s social media channels. To enter your drink for selection:
- Develop a creative Negroni twist and take a high-quality picture
- Share your masterpiece with recipe on Instagram before 30th June 2019
- Tag @CampariAustraliaOfficial and use the hashtags #Campari, #N100, #N100recipes and #Negroni.
4. Negroni Week 2019 – A drink for a Good Cause
For the 7th year running, Campari joins forces with Imbibe Magazine to present Negroni Week 2019.
Between the 24th and 30th June, bars and restaurants will salute the centenary of the iconic Negroni and serve the classic cocktail and its creative twists to raise money for charitable initiatives.
For more information and to participate, register now at www.negroniweek.com
Follow the celebrations of the Negroni centenary @CampariAustraliaOfficial.
#Campari, #Negroni, #N100
Enjoy Campari Responsibly