Celebrate World Bartender Day and be part of the World’s Biggest ‘CHEERS… to us!’

The Blend invites you to say ‘CHEERS to us’ at the bar or online – REGISTER HERE!

On 24th February, it’s World Bartender Day and The Blend are welcoming members of the community to connect and collaborate in a heart-felt (but upbeat!) global movement to ‘CHEERS’.

As COVID continues to impact everyday livelihood, The Blend are encouraging hospitality professionals across Australia to get together see each other to celebrate.

Working with a spirit that prides itself on bringing everyone together, Jim Beam is working alongside The Blend to welcome you into being part of the ‘CHEERS’, with one (or both!) of the following:

On Monday, 21st Feb: to say ‘CHEERS to us In-Person – at your Local Bar
As we gear up to the actual day, you can visit your local Brand Ambassador in-venue*, to receive a warm welcome, merchandise and Jim Beam & Sodas (on The Blend!).

You will have the opportunity to ‘CHEERS’ and have some fun with your fellow buddy, bartender, bro… and of course Brand Ambassador!


 *timings & location details to be announced via @theblend_au
On Thursday, 24th Feb: to say ‘CHEERS to us’ Online / Virtually @ 2pm
On World Bartender Day, be a part of the Global movement as they ‘attempt’ to break the World Record the Biggest Online Cheers*, with Australia at the forefront!

You’ll need something to ‘CHEERS’ with, so The Blend are giving away a limited number* of one-of-a-kind Jim Beam Always Welcome Packs, featuring all the whiskey and ingredients required to make a refreshing Bourbon & Soda, as well as an exclusive Jim Beam hoodie and metal stubby cooler!


*be QUICK to confirm your online attendance and address to send the Welcome Pack to – Jim Beam have 100 up for grabs for the first to register (deadline is 9th Feb)!

You’re Always Welcome… to do both!

For more information, please email the friendly team at The Blend on

Not a member yet?

Register NOW on The Blend Website

* when stating ‘breaking the record for the World’s Biggest Cheers’, they’re not actually applying for any official World Records, they’d rather spend all the funds on YOU!!

** T&C’s if you’re registering for a Welcome Pack you’re committing to cheers online. Don’t be that person and be a no- show.