Hennessy MyWay Global Cocktail Challenge – A quest for the world’s best, most sustainable and most memorable cocktail
The Hennessy MyWay 2024 Challenge has launched, a global cocktail competition to discover the finest, most sustainable cocktail with the most memorable service ritual, for the world’s #1 luxury spirit brand. Inspired by the Cognac House’s centuries-long pursuit of excellence and its pioneering spirit in environmental field.
To launch the cocktail challenge in Australia for the first time, Jordan Bushell, the global Hennessy brand ambassador, will host a series of exclusive events and masterclasses throughout Australia and New Zealand, joined by Alex Zanarini, the ANZ ambassador. Together, they will equip you with all the tools to become the next Hennessy MyWay champion by delving into the world’s leading luxury spirit brand. They will explore key elements of the competition, such as highlighting local ingredients, methods, sustainability, and showcasing unique service rituals. Each event will also include a Hennessy cocktail on arrival and an exclusive tasting of Hennessy Very Special, V.S.O.P Privilege and X.O led by Jordan.
Bartenders are invited to come along to an event and participate in Hennessy MyWay, a quest to discover the most innovative and sustainable cocktail creations paired with spectacular serving rituals. On offer are cash prizes of €1000 for top 50 finalists with the top 10 invited to Paris and Cognac to compete in the live final in October, alongside Hennessy’s rare cognac blends.
Auckland – Monday April 15th 12:30PM – 2:30PM, Tommy’s Champagne Parlour, Seafarers – RSVP Here
Brisbane – Tuesday April 16th 1PM – 2:30PM, The Gresham – RSVP Here
Melbourne – Wednesday April 17th 12:30PM – 2:30PM, Pearl Diver – RSVP Here
Perth – Friday April 19th, 1:00PM – 3:00PM, The Leederville Hotel – RSVP Here
Sydney – Monday April 22nd , 12:30PM – 2:30PM, The Emerald Room – RSVP Here
Spots to events are limited. Sign up now to embark on a journey of creativity and camaraderie.
For full competition details visit https://myway.hennessy.com/