Simon will be doing the usual Brand Ambassador activities with a guest bartending spot here and brand education there but he is mostly here to see Australia’s phenomenal hospitality industry again and spread the good work of Fords London Dry Gin.
Tag: Simon Ford
‘Fords Gin was created to be a versatile all-around cocktail gin that could be a ‘go to’ gin for bartenders making the classic gin cocktails. The journey started with a bartender friend of mine and I drawing chef-like flavour maps that showed gin botanicals paired with key flavours and ingredients found in classic cocktails.’
The chat is being moderated by Robert Simonson, drinks writer for The New York Times and the guy who literally wrote the book on The Martini Cocktail.
What’s it like to start your own spirits company, and travel the globe spreading the word? Simon Ford knows what it’s like. Ford has been in Melbourne last week and is in Sydney this week to show bartenders his 86 Spirits Co range. We chatted to him about what the past year has been like, and about getting behind the bar at some of the country’s top bars for rockstar shifts during his visit.
Simon Ford has worked at the big spirit companies, is known for bringing Plymouth gin to bartenders worldwide, and worked for a long time as an ambassador for Pernod Ricard. He’s traded all that in now for his own spirits company, The 86 Company, and his very own eponymous gin, Ford’s Gin. Bartender sought to find out more about where the market’s been and where it’s going.
There’s a new spirits company making bottles that bartenders are going to appreciate because they’ve been designed by bartenders with the trade in mind.
SIGNÉ and The Craft are excited to announce three of the world’s leading bar industry authorities; Jim Meehan, Desmond Payne and Simon Ford headlining mentors for The Craft Programme 2009…