Prohibition Liquor Co has brought back its popular Christmas gin, which last year sold out within weeks of going on sale. And this year is looking no different, with more than half the gin already sold, as spirit lovers scramble to get their hands on a bottle.
To help meet demand, Prohibition, which has its home on Gilbert St, Adelaide, has doubled production of the 500ml drop, from last year, with retail at $125 per bottle.
Co-founder and Creative Director Adam Carpenter says, “The product is reaching a bit of a cult status around Australia; every year we double production and every year it sells out before December.”
The gin again comes in a delicate white and gold ceramic bottle made by
Wade Ceramics, a traditional porcelain manufacturer based in Stoke-on-Trent, Staffordshire, in England. “As the ceramic manufacturer to the queen, they are known around the world for their quality, it’s definitely a no-compromise product.” says Adam
Head distiller Hugh Lumsden describes Prohibition’s festive offering as the closest thing to “Christmas pudding in a glass” you can get.
It is the perfect blend of Australian Dry Gin, with macerated cherries, figs, cinnamon, nutmeg, cloves and a gentle anise, with extra botanicals, including vanilla, to add softness and spice. “It’s almost a liqueur, it’s so rich, syrupy and decadent” says Adam of the flavour. “It definitely transports you to those fond memories of everything Christmas.”
The Christmas gin was launched to the award-winning spirit company’s Rumble Database – an exclusive members-only group – as part of its inaugural Bootleg Subscription Box, last week. The box offers $250 worth of value for just $165, and includes a selection of Prohibition’s finest gin, including limited releases, along with PLC merchandise and recipe cards. It is delivered to homes four times a year, but members can opt out at any time.
The Christmas gin goes on sale to the public today, Wednesday, October 28, but is already over 50% sold before release…
To be the first to hear about Prohibition’s limited releases, join the mailing list on the website: prohibitionliquor.co