News

The latest bar and bartender news.

Bacardi unveils new Art Deco look and “Untameable” attitude

Not many brands can claim to have faced the adversities Bacardi has: they’ve seen fires, earthquakes, Prohibition and exile, just to name a few. And their new “Bacardi Untameable since 1862” campaign — which kicks off with the commercial shown below — is designed to capture those elements of the company’s family history.

Bacardi announces the Top 5 Most Promising in their Bacardi Legacy competiton

It’s hard work, but as they say, someone’s got to do it. After visiting bars across the country the panel of judges — including industry legend Phil Bayly and Bacardi’s international brand ambassador, David Cordoba — in the Bacardi Legacy Cocktail Competiton have whittled down the field of 25 finalists to just five: the Five Most Promising.