Singapore is a cracker of a town and its bars are booming, and this is…
Tag: Proof & Company
Online this week we’ll be hearing from three Australian expats who now call Singapore home. First up is Jason Williams.
You, too, may be a part of this trend. Dry January, a challenge in which imbibers become teetotallers for a month, has gained momentum in the bartending community.
Characterised by a return to craft, the emergence of global food culture, and advances in food science and technology – the Second Golden Age is an era of innovation spanning the entire beverage industry.
Get the history of rum in five minutes in this extract from JERRY, the beverage learning platform.
The world of a hospitality professional is one of the most exciting. Late nights, brand…
Commencing 1 October 2019, Diplomático Rum has appointed Proof & Company as their distributor in…
Maybe it’s the passage from the grand lobby to the leather-lined barstool, the greeting from the host or the farewell from the jacketed-bartender. Ultimately, it’s the hotel bar.
Australian Whisky Holdings’ Lark Distillery today launch their limited release single malt whisky, The Wolf Release.
What makes it interesting is the lack of rules in the category as to what can be called rum; as for what makes it infuriating, well, look toward that lack of rules again.
“Proof & Company were a very natural fit from the beginning,” says Baxter. “Their focus on bold, quality spirits and understanding of the on-premise aligns with ours, and we’ve known key Proof team members like Jason Williams and Charlie Ainsbury for years, so there’s a deep understanding of our brand.”
Two bartenders from different worlds, countless rounds of trial and error, and three years of perfecting a passion now see the PS Soda official launch in the Australian market.