Tag: Brown Forman

The rookies guide to bourbon and rye

In our Rookies Guide 2014, we take a look at each of the major spirit categories, giving you a brief rundown on the history, production processes and other interesting tidbits you’ll need to know for top notch geeky bar banter.

Four Wood comes to the fore

We’ve been big fans of the Woodford Reserve Master’s Collection recently and they’ve added to the range with this Four Wood Bourbon. The aim is to have each type of wood used in production discernible in the end product, according to Master Distiller Chris Morris.

Appleton Estate Tiki Mug Competition

What does Tyawan, an Aboriginal witch doctor, a virgin Polynesian Princess called Loka Kemoa and Seamus Morgan, a former treacherous pirate of infamy, have in common? Easy. These three equally colourful characters were the finalists in the recent Appleton estate Tiki Mug competition that sought to bring out the wacky, encourage the bizarre and promote lunacy all in the name of creating immortality – and a damn cool tiki mug to boot.

Last Chance to Enter Tiki Mug Competition!

Brown Forman is giving you the chance to achieve immortality by being the brains behind their latest Appleton Estate Rum God Tiki Mug design. “We want to give you, Australian bartenders, fans of Tiki and lovers of Appleton Estate Rum, your chance to become etched in history by creating your own piece of Tiki immortality and designing the 2011 Appleton Estate Rum God Mug,” states Darren West, Innovation and Agency Brand Manager for Brown Forman.

Eau-De-Vie Ambassador Sessions – Installment #2

The first Monday of every month, Eau-De-Vie is inviting a brand ambassador to prove they’ve still got the chops to step behind the bar and shake, stir and strain potent potables for a paying crowd. The first installment saw Nick Van Tiel from Diageo’s Reserve Brands step up to the plate whilst 5 July will see Brown Forman ambassador Shae Silvestro attempt to woo Eau-De-Vie’s guests.

‘Walk for Haiti’ Charity Cocktail Event

On 6 May, 2010 Melbourne’s hidden bar community will be recreating ‘forgotten classics’ to raise money for disaster stuck Haiti with their ‘Walk for Haiti’ charity cocktail event.

The Woodford Reserve Cocktail Derby

Woodford Reserve has announced the launch of an innovative new horse racing program in Australia. The top-shelf bourbon brand is looking for a cocktail to compliment their program in a competition aptly named the Woodford Reserve Cocktail Derby.